Case file 06 · Web · Client
Jerusalem Neurology
The private practice site for my dad, a neurologist who leads neuro-oncology at Shaare Zedek in Jerusalem. One homepage, eight condition pages he reviewed himself, and a Hebrew version that reads right to left.
- Year
- 2026
- Role
- Solo: design direction, build, content with Dr Rees
- Read
- 3 min
Context
My dad is a neurologist. He spent more than two decades at the National Hospital for Neurology and Neurosurgery in London, moved to Israel, and now leads neuro-oncology at Shaare Zedek Medical Center in Jerusalem.
He wanted to find out whether a private practice alongside the hospital job was worth setting up. A website was the cheapest honest way to test it. Patients who get referred to him look him up, and the site is what they find.
The problem
People arrive on this site at a frightening moment, often just after a diagnosis. It has to tell them quickly that he's the right person, and it can't do that with anything made up.
So every fact on it is real and checked by him. There are no testimonials, because he felt they look cheap for a senior doctor, and a single link goes to his existing reviews instead. He also turned down the title I'd first used and asked for his specialties to be named up front. The medical pages were the hard part: I can build a page about epilepsy, but I can't judge whether it's right.
What I built
A Next.js site with one long homepage: who he is, where he trained, the eight conditions he sees, a six-step guide to what a first consultation involves, and a way to get in touch. Each condition has its own page covering symptoms, diagnosis, treatment and how he can help. An About page carries his career and a list of selected publications, each linked to the paper.
Patients can phone, message the office on WhatsApp or fill in an enquiry form. The form knows which condition page you came from and fills that in for you. The whole site also exists in Hebrew, laid out right to left.
Decisions & iterations
It was built twice. The first version in May was a single page in blue and a plain sans-serif. In September I rebuilt it from a new design, with serif headings, navy, and the eight condition pages added. He read all eight and approved them before they went live.
His feedback moved things more than once. The list of what to bring to an appointment went through four versions, from its own section to a pop-up, because he kept pointing at the empty space it left. The FAQ moved to the bottom of the page at his request and was later dropped.
The English and Hebrew text sit in two files that share one structure, so a missing Hebrew line stops the site from building, and a test fails if any Hebrew line is still in English. The Hebrew is a draft that needs a native speaker's read. Until then those pages show a draft notice and are hidden from search engines.
Outcome
Built, reviewed by him, and carrying his real contact details. It opens to patients this week, so there are no results to report yet. 23 tests cover the enquiry form and the content. Still to do: connect the practice's own domain, switch on email delivery for the enquiry form, and get the Hebrew signed off.